My Journey

My journey of traveling around the world was begun 7 years ago. In those trips, often I encountered foreign people who mistook Taiwan as Thailand, or, they won't be able to point out the location of Taiwan in a world map. In the recent exploration, I discovered the most desirable ambition in my whole life -- to become a "Social Entrepreneur" -- to combine the concept of "innovation" with Taiwanese culture, to let the world learn more about Taiwan, synchronically, to fulfill my philosophy of the common wellness.

I Drink tea, Read tea, and Love tea. The retrospections of my early life are all about the captivating toward the deep cultural connotation in Taiwanese tea. 150 years ago, Taiwan was once the world’s largest tea producing area, well-known by the name of “Formosa Oolong Tea” that sold to the globe. The quality of Taiwanese tea is supposed to be on the top rank of the world, just as much merit reputation as French wine or Starbucks coffee; however, the uniqueness of Taiwanese tea culture has never been scored in the European markets due to lacking of innovative packaging and marketing concept.

I’ve been experiencing the Bubble Tea (Pearl Milk Tea) culture rising in 1980s, which was popular enough soon to be brought to, and swept overseas. When I visited Germany, England, and Canada, often I found the hosts of those tea houses were mostly foreigners. Not only they had not been in Taiwan, but also those tea-making materials, namely "Made In Taiwan", was never imported from Taiwan. The tea drinks they sold were added too much artificial flavor, spice, saccharin, or taste agent harmful substances. It is definitely not my favorite way when people learned about Taiwan, the place I love. Therefore, the idea of promoting the "Authentic Taiwanese Good Tea" occurred to me.

I am planning to have the first "Formosa Tea" -- Taiwanese authentic tea house launched in Norway in the spring of 2013. The Taiwanese authentic tea house only selects strictly from the characteristic superior Taiwanese tea, with healthy elements of natural herbal teas, shake bubble teas, health tea drinks and etc. under the developing of a new mode of innovative marketing, to create a modern tea drinking style, regress the tea cultivation to its natural existence.

The Tea House will be embracing both the arts of Oriental tea and the minimalist style in Nordic, generating a hybrid tea house with tea-drinking cultural conception. Drinking tea is no longer the means of quench the thirst, but also combine the effects of beauty, health, relaxation, and the constitution of body-fit, fully render the most of tea originalities -- "mellow, pure, and smooth".

The Formosa Tea House also provides high quality tea gift set, boxes of tea, tea sets and other fine merchandises. Starting from Norway, expanding to Nordic, the “Taiwanese Good Tea Culture” will be bridging the world. While tasting the exquisite of good tea, I am expecting people will also learn more about the Taiwanese tea culture of Oriental life aesthetics.